Founder and designer, Oliver Tomalin, hand draws elephants dancing trunk to trunk. The print is a symbolic celebration of Oliver's mission to help save elephants in the wild. This print is inspired by the work of LOVE BRAND & Co. charity partner Sheldrick Wildlife Trust and their shared commitment to saving elephants in Kenya and across Africa.
LOVE BRAND & Co. is the British luxury men’s brand committed to saving elephants. Founded by Oliver Tomalin in 2010, the brand has been designing feel-good summer lifestyle products with a charitable purpose. Built on the foundation of Oliver's passion for summer lifestyle and his desire to help protect and save elephants, LOVE BRAND & Co. has donated a percentage of their revenue - not profits - to elephant conservation charities since its inception.
100% Organic Linen
Signature engraved Corozo Nut buttons
Do not use bleach or use strong detergents
Designed in London, Manufactured in Portugal
Conscious Business Practices
LOVE BRAND & Co. donates 1% of revenue, not profits, to elephant conservation and other environmental initiatives with its partner 1% for the planet.
LOVE BRAND & Co. is 100% Vegan brand. They do not use any animal derivatives in any of their products. Additionally, swim shorts are printed by dye-sublimation which produces zero waste and removes the need for water in the printing process. Their linen shirts are digitally printed, using less water and less ink and with an overall 30% lower carbon footprint than traditional rotary printing methods.
More than 95% of all LOVE BRAND & Co. products, including the fabrics themselves are produced in Europe. Their factories are committed to reducing their environmental impact, continuously looking to reduce water consumption, chemicals and waste all while maintaining fair and livable wages for workers.
LOVE BRAND’s Sustainability Policy uses environmentally friendly and recycled solutions where they can. All buttons currently used are made from Corozo nut, plus hang tags, woven labels, garment bags, mailboxes and carrier bags are all recycled. Taking it a step further, in the right direction, LOVE BRAND & Co. carbon-offsets all current online deliveries. They donate carbon credits to tree planting incentives with their partner CHOOOSE, offsetting the carbon footprint of the delivery to your door.
Note from Founder Oliver Tomalin
"It's about the whole journey. We continue to evolve and improve our environmental positioning on a daily basis.
I started LOVE BRAND & Co. with a caring attitude towards wildlife and the environment. This is not to say we were perfect from the beginning. What is important however, is that we cared about what we were doing from the beginning and we are still caring today. It is what motivates us. And step by step, with willingness, we continue to improve our processes to be kinder to the planet.
Our swimsuits were made from non-recycled polyamide – now they are made from recycled plastic. Our linen and cotton products are now certified organic. Our buttons were plastic, now they are made from Corozo nut. Our printing was traditional rotary which uses more water, now we print digitally or by dye-sublimation. Our supply-chain was all over the world, now it is localised in Europe, reducing carbon footprint. We also now carbon-offset our online orders which 10 years was not something that was easy to implement, like it is today.
Next year, we are excited to be introducing closed loop recycling with our Staniel swim shorts. Whereby you will be able to send us your old LOVE BRAND & Co. Staniel Swim Shorts and we will recycle them again into new Swim Shorts.
I hope LOVE BRAND & Co. can have a positive impact. I hope that our brand will help us to see the day where wild elephants are no longer being persecuted but rather co-existing on our planet in peace."